Tuesday, May 15, 2012

Not what you're selling, but how

There are so many sports-related commercials that are remembered for any number of reasons. Embracing the greatest rivalries, getting to know the stars from a different perspective, humour, trickery, famous victories, famous defeats - you name it! Here's my short list of the most remarkable ones, so just sit back and enjoy!


The Tune

Gatorade started airing their “Be Like Mike” commercials in 1991. The catchy song provided the background theme for these spots. And you know what? 21 years later, sometimes I still catch myself humming it!



The Series

ESPN is to a sports fan what the Bible is to a Catholic. When they started the "This is SportsCenter" series back in 1994, you just knew every single one was going to be hilarious. Here's my personal favourite:



The Fraternity

Long before the curse on Henry, Federer, and Woods, long before everybody was all in, there was a very simple Adidas commercial that - as far as I know - pretty much started the trend. By now some of these athletes have had their careers ruined by injuries, others by doping. But back in 2004, every single one of them was at the very top of their respective sport. Ladies and gents, your alternative version of "We are the world":



The First Person Shooter

With computer games quickly taking over the world, Guy Ritchie had this fantastic idea that makes you feel like you're an upcoming football star yourself. Simply brilliant!



The bar has been set pretty high! Can't wait to see the London-themed commercials, which should start popping up in a couple of weeks now!

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